top of page
Pipetting Samples

Social Research Centre

THE JONES RESEARCH CENTRE LTD.

Wooden bricks with the word people

RESEARCH

Primary Areas of Research

Illustration of a group of people

ATTITUDES AND ATTITUDE CHANGE

This type of research is focused on the affective, behavioral, and cognitive components of attitudes, how attitudes develop, and how they change.

SOCIAL COGNITION

This type of research is focused on processing, storage, and application of social information, and is closely related to cognitive psychology and the concept of schemas.
Schemas - general ideas about the world, how things are, and how they work.

2020_edited_edited.jpg
Stop domestic violence sign and ribbon

VIOLENCE AND AGGRESSION

This type of research is focused on why people engage in violence or act aggressively.

PROSOCIAL BEHAVIOR

This type of research is focused on why people help others, or why they refuse to help or cooperate.

Paper cut out men in grass
Yellow umbrella and black umbrellas

SELF AND SOCIAL IDENTITY

This type of research is focused on how people come to know and understand themselves, and how self-perception affects social interactions.

PREJUDICE AND DISCRIMINATION

This type of research is focused on the origins, causes, and effects of prejudice, discrimination, and stereotypes.

Non Discrimination hands
Crowd of people

GROUP BEHAVIOR

This type of research is focused on group dynamics, leadership, group decision making, conflicts, cooperation, and group influence.

SOCIAL INFLUENCE

This type of research is focused on the role that social influence has on behavior and decision making.

Happy red pencil
Couple holding hands in sunset

INTERPERSONAL RELATIONSHIPS

This type of research is focused on how interpersonal relationships affect people by examining attachment, liking, love, and attraction.

bottom of page